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Case Study – Luxe Fitness

£450K funding package from Henry Howard Finance has helped breathe new life into a historic, city-centre building. Luxe Fitness wanted to get a state-of-the-art renovation project off the ground and develop a high-tech gym business, but restrictions around the site’s grade II listed status complicated plans.

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Henry Howard Finance helped provide the former library and one-time art gallery in Bristol with its very own happy ever after.

Luxe Gym

Luxe Fitness offers more than 150 pieces of  high-tech equipment, 100 free classes, a virtual spin studio, HIIT zone, and juice and coffee bar at its base at Bedminster Parade. The business was launched in 2018 by former British Olympian Allyn Condon following the refurbishment of one of the city’s oldest buildings. Allyn is now looking to replicate the model at other sites in the Bristol area and across other locations in the South West.

Luxe 4

Support from Henry Howard Finance enabled Luxe Fitness to create a revolutionary service offering in a competitive and ever-changing industry through the rapid acquisition of equipment, leading to decent membership figures early on and a healthy return on investment sooner rather than later in the process.

Luxe 2

Allyn Condon, General Manager at Luxe Fitness, said: “We’ve created this fantastic space out of an old, grade II-listed building and put in a range of fantastic kit. We realised that there were so many gyms in the industry that were the same and looked at the fabric of this building to do something different.”

Luxe 1

“The development project has been challenging at times, mainly because the building is listed, but support from Henry Howard Finance has helped Luxe Fitness take it to the next level. They were able to structure a package that met our needs and were quick, flexible and proactive in helping us get this project going – straight away, we knew it was the right solution for us.”

Mark Catton, group CEO of Henry Howard Finance, said: “Our aim is to offer alternative finance solutions that help businesses achieve their goals and generate return on investment quickly, while competing in a competitive marketplace.

“We’re thrilled to see that our tailored finance plan has helped Luxe Fitness to complete its grade-listed renovation project and create a high-tech gym that is clearly appreciated by many. We look forward to watching Luxe Fitness go from strength-to-strength and forge ahead with its exciting expansion plans.” Henry Howard Finance has recently increased its funding capability through the British Business Bank, allowing us to extend our leasing and asset finance offering to a larger portfolio of UK smaller businesses.

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